That's when my client called saying... "Shut down the ads! We can't handle all of these people". (We built a system to handle the volume)
After she told me this we had to take a strategic step back and build a customer support agent that handled bookings and frequently asked questions.
Pictures speak louder than words and here you can see the exact results I got for Dentalmaster without stressing them out.
(Except for the patient overflow...)
Meta gives false signals on the conversion side of thing,
luckily we have the website results to back up my claims
I made sure the landing page spoke to the current desires
of our audience, leading to high opt-in rates.